Find competitor ads
Name your rivals. Get their Meta and Google ads side by side.
What does finding competitor ads mean?
Seeing every ad your rivals run, on Meta and on Google, in one place.
Their Facebook and Instagram ads are in Meta’s ad library. Their Google ads show up on searches. Checking both, rival by rival, takes an afternoon.
Here you name your rivals and get all their ads in one sheet, sorted by what each one talks about, so you can see what they all say, and what none of them do.
How it works
Name your rivals
Their names or websites, up to ten at once, and the country you sell in, so you see the ads your customers see.
It checks both platforms
EverAsk reads each rival's live ads in Meta's ad library and the Google searches they pay for, and matches them to the right brand.
Compare them
A sheet with each rival side by side, every ad in one list, and what each one talks about, including what none of them say.
What three pet food rivals talk about in their ads
125 live Meta ads, counted
| Brightpaw | Kibble & Co | Tailwise | |
|---|---|---|---|
| Backed by vets | 19 | 2 | 4 |
| Price | 3 | 14 | 0 |
| The founder's story | 0 | 0 | 22 |
| Before and after | 12 | 1 | 9 |
| What's inside | 9 | 3 | 11 |
| Money-back promise | 3 | 1 | 12 |
| Sustainability | No one, in any of the 125 ads. That’s your opening. | ||
Each rival leans on one thing: Brightpaw on vets, Kibble & Co on price, Tailwise on its founder.
Things you can ask
All of a rival's ads
Every ad Brightpaw runs on Meta and Google, in the US.
One sheet, both platforms.
Try itSeveral rivals side by side
Compare the ads Brightpaw, Kibble & Co and Tailwise run on Meta and Google.
Each rival in one row.
Try itWhat nobody talks about
What do none of my rivals' ads talk about?
Openings you could own.
Try itTheir longest runners
Which of my rivals' ads have run the longest?
The ads they keep paying for.
Try itWhat changed this month
What did Brightpaw, Kibble & Co and Tailwise launch or stop this month?
New, stopped and still running.
Try itBefore you enter a market
What do the biggest dog food brands advertise, and where?
Who runs what, on which platform.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “Where do my three biggest rivals advertise, and how much?”
Brightpaw is everywhere. Tailwise is almost only on Meta.
Brightpaw runs 46 Meta ads and pays for 118 Google searches. Tailwise runs the most Meta ads, 58, but pays for just 12 searches.
Who it’s for
Pet food rivals · Meta and GoogleAll adsWhat they pay for on GoogleIncluding a rival's own nameMarketers reviewing the quarter
Show what each rival is pushing, on which platform, and which ad they've kept running longest.
Pet food rivals · Meta and GoogleChangesA rival changed courseKibble & Co launched a price matchAgencies preparing a pitch
Lay out a prospect's rivals in an afternoon, and open the meeting with what changed this month.
Pet food rivals · Meta and GoogleAll adsLongest runner: 212 daysBrightpaw's vet nutritionist videoFounders entering a market
Before you spend on ads, see what the big brands run, and which Google searches they pay for.
Frequently asked questions
How can I find my competitors' ads?
Meta's ad library shows any brand's live Facebook and Instagram ads, and Google shows who pays to show up on each search. EverAsk checks both for every rival you name, and puts the results in one sheet.
Can I see competitor ads on Google?
Yes. The sheet lists the searches each rival pays for, with the ad Google showed, using DataForSEO data. Clicks and spend on Google are estimates.
Will I see how much competitors spend on ads?
Not exactly. Meta only shows spend for political ads. Google spend is an estimate from how often people search and what a click costs. Both are good for comparing rivals, not for an exact budget.
What if a competitor has no ads showing?
They may advertise from another page or website, only in other countries, or not right now. The sheet says what it checked, and you can widen the country or add another website.
Does it include TikTok and LinkedIn ads?
This sheet covers Meta and Google. The weekly ad spy file adds TikTok. LinkedIn ads aren't covered today.
One prompt in.
Real work out.
Name your rivals. Get their Meta and Google ads side by side.
EverAsk on your phone and your Mac
EverAsk for iPhone
Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.
Download on the App Store
EverAsk for Mac
Ad research on your desktop, with the briefs and decks you already have to hand.
Download for macOS