Google Ads competitor analysis
See who pays to show up on Google for your searches, and what their ads say.
What is Google Ads competitor analysis?
Seeing who pays to show up on Google for the searches you care about, and what their ads say.
Above the normal results, Google shows ads from companies that pay for the click. For any search, you can be up against several of them.
This shows you who they are, across all your searches at once, what each one’s ads say, and roughly what they spend.
How it works
Name a search or a rival
The searches you care about, your own website, or a competitor's. Pick the country, because who pays to show up in the US and the UK is rarely the same.
It reads the ads
EverAsk looks at the ads Google shows for each search: who paid for them, what they say, and roughly what a click costs.
Get the sheet
One row per company, with how many of your searches it pays for, its headlines, and its spend, always marked as an estimate.
Sponsored · taskloom.com
Taskloom: free for teams up to 10
Plan projects, track tasks and share timelines. No card needed.
Sponsored · plankit.io
Plankit, rated 4.8 by 12,000 teams
Boards, timelines and reports in one place. Try it free.
Sponsored · crewboard.com
Off spreadsheets in a day with Crewboard
Import your plan and see who's working on what.
Then the normal results, below the ads.
Who pays to show up
Across 48 searches like this one
- taskloom.com41 of 48
- plankit.io36 of 48
- crewboard.com29 of 48
- flowstack.app22 of 48
- sprintly.co14 of 48
- ganttwise.com9 of 48
Companies pay to show up above the normal results. Their ads show who you’re up against, and what they say to win the click.
Things you can ask
Who pays to show up
Every company paying to show up on Google for accounting software in Canada.
Every company, with what it likely spends.
Try itWho shows up on your name
Who pays to show up on Google when people search Tandemly, and what do their ads say?
Rivals on your own name, with their ads.
Try itWhat a rival's ads say
Show me the Google ad headlines taskloom.com is running.
Each headline, and what it leads with.
Try itWhat a click costs
Roughly what does one click cost for project management software, and how many companies compete for it?
The cost, the competition, in plain numbers.
Try itSearches they pay for, you don't
Which searches do my rivals pay for on Google that tandemly.com doesn't?
Gaps, with what each would cost.
Try itTwo countries side by side
Compare who pays to show up for CRM software in the UK and in Germany.
Who competes where.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “Who pays to show up on Google for project management software in the US?”
Six companies, led by Taskloom.
Taskloom pays to show up for 41 of your 48 searches, and spends about $261k a month doing it.
About the numbers
Who shows up, and what their ads say, is what Google showed. Clicks and spend are estimates, worked out from how often each search happens and what a click costs. Use them to compare rivals, not as anyone’s real budget.
Who it’s for
Paid search · project management software · USKeywordsSearches mapped48 searches, the busiest has 9 companiesAd managers with a new client
See every search the client's market competes on, and how crowded each one is, before you spend anything.
Paid search · project management software · USAd copyA rival on your nameflowstack.app pays to show up for itSoftware teams guarding their name
Find out which rivals pay to show up when people search your company's name, and what their ads say.
Paid search · project management software · USGapsPitch slide drafted2 searches ready to add, costs estimatedAgencies preparing a pitch
Show a prospect the searches they're missing, with what each would roughly cost.
Frequently asked questions
How do I see which competitors bid on my keywords?
Inside Google Ads, the Auction Insights report only covers searches you already pay for. EverAsk covers any search, and lists every company that showed up with an ad, and what the ad said.
Can I see a competitor's exact Google Ads spend?
No tool can, because spend lives in their own account. The sheet gives an estimate, worked out from how often each search happens and what a click costs. It's good for comparing rivals, not for an exact budget.
Where does the Google Ads data come from?
From DataForSEO, which collects Google's ads and search data. The ads are what Google actually showed; search counts, click costs and spend are estimates.
Is this the same as Google Ads Auction Insights?
No. Auction Insights only covers searches you already pay for, inside your own account. This works for any search or company, before you spend anything, and shows the competitors' ads too.
Can I check who shows up on my brand name?
Yes. Search your company's name and the sheet lists every other company that paid to show up for it, with the ad they ran.
One prompt in.
Real work out.
See who pays to show up on Google for your searches, and what their ads say.
EverAsk on your phone and your Mac
EverAsk for iPhone
Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.
Download on the App Store
EverAsk for Mac
Ad research on your desktop, with the briefs and decks you already have to hand.
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