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Meta Ad Library search

Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.

Lumelle Skin · Meta adsLive ads

What is the Meta Ad Library?

Meta’s public list of every ad running on Facebook and Instagram, from any brand.

Anyone can look, but you scroll through ads one card at a time, and it doesn’t tell you which ones matter.

Here you name a brand and get all its live ads in one sheet: each ad’s opening line, where it shows, when it started and how long it has run.

How it works

  1. Name the brand

    Its name, its Facebook page or its website. If two pages share a name, you pick the right one, so you never get a lookalike's ads.

  2. It reads every live ad

    EverAsk opens each ad, notes its opening line, format and where it shows, and works out how many days it has run.

  3. Get the sheet

    One row per ad, longest running first, with copies of the same ad grouped together. Narrow it down in plain words: only video, only the UK.

Lumelle Skin’s live ads, by how long each has run

Today, 23 Oct

  • My dermatologist asked what I changedSince 2 Jun
    143 days
  • 3 drops, 30 days, no filterSince 18 Jun
    127 days
  • The barrier cream that sold out twiceSince 9 Jul
    106 days
  • Week 1 to week 8, same lightingSince 21 Jul
    94 days
  • Dry skin? Read the third ingredientSince 14 Aug
    70 days
  • We reformulated it 11 timesSince 2 Sep
    51 days
  • 20% off the routine set, this weekSince 15 Oct
    8 days
  • Tested on 412 people with sensitive skinSince 19 Oct
    4 days

Brands pay for every day an ad runs, so the ones they keep usually work. It isn’t proof, but it’s the best sign the library shows.

Things you can ask

Click a card to try it. Change the words in blue to your own.

What you get

You ask: “Which opening lines does Lumelle Skin keep using in its ads?”

An expert noticing a change. It’s their most used, and longest running.

9 of their 32 live ads open that way, and one has run for 143 days. Discount ads come and go within a week.

Lumelle Skin · Meta adsHooks that repeat

Who it’s for

  • Lumelle Skin · Meta adsThis week
    Two new ads this week
    Both offer a first bag free

    Founders watching one rival

    See every ad a competitor runs, and what changed this week, before you plan your own next batch.

  • Lumelle Skin · Meta adsEU reach
    Prospect audit ready
    5 EU ads · 1.01M reach

    Agencies preparing a pitch

    Pull a prospect's ads into one sheet before the meeting, including how many people they reach in Europe.

  • Lumelle Skin · Meta adsLive ads
    Half their ads are video
    16 of 32 live ads

    Teams making ads

    See which formats and opening lines a brand keeps paying for, so your next ideas start from what's working.

Frequently asked questions

How do I search the Meta Ad Library?

On Meta's own site you pick a country, search a page name and scroll the results one card at a time. EverAsk runs the same search for you and returns every live ad as a sheet you can sort.

Does the Meta Ad Library show how much a brand spends?

Only for ads about politics, elections and social issues. For ordinary ads it shows the ad, when it started and where it runs, plus reach and audience for ads shown in the EU.

Can I see ads that have stopped running?

Meta keeps stopped ads visible mainly for ads shown in the EU. If you run the same search again later, the sheet keeps its own record of which ads stopped.

Does it cover Instagram as well as Facebook?

Yes. The library covers Facebook, Instagram, Messenger and Meta's partner apps, and the sheet shows where each ad appears.

Why are some of a brand's ads missing?

Usually they run from a different page, like a regional or sub-brand page. Search by the brand's website as well as its name, and every page that links to it is included.

Is there a Meta Ad Library API?

Meta's own API covers political and issue ads, and EU ads. EverAsk reads the public library directly, so ordinary ads in any country come back too.

One prompt in.
Real work out.

Name a brand. Get every live Facebook and Instagram ad it runs, in one sheet.

Search the ad librarySee pricing

EverAsk on your phone and your Mac

EverAsk for iPhone

Ask for a rival's ads on the train, scroll the swipe file, and share it from your phone. Every ad report you run here is on your phone.

Download on the App Store

EverAsk for Mac

Ad research on your desktop, with the briefs and decks you already have to hand.

Download for macOS