Amazon competitor analysis
Name a search. See the top Amazon listings side by side, and where yours falls behind.
What is Amazon competitor analysis?
Looking closely at the products shoppers see first when they search, and where they fall short.
Your real competitors are the listings that show up for the searches your buyers make, not only the brands you know.
Comparing them side by side shows what they charge, how fast they get reviews, and what their buyers keep complaining about. A complaint nobody has fixed is your chance.
How it works
Name the search
The words your buyers type into Amazon, or links to the rivals you already watch. Add your own listing too.
It reads the shelf
EverAsk opens the top listings and their reviews: price, stars, how many reviews, how fast new ones come in, and what buyers complain about.
See where you stand
A sheet with every listing side by side, yours included, and what to do about each gap.
Northcrest 32 oz
★★★★★ 4.7
18,420 reviews
$34.95
Top complaint
The lid leaks
Halvo Trek 32
★★★★★ 4.6
9,812 reviews
$27.99
Top complaint
The paint chips
AdRidgeline Pro
★★★★★ 4.4
3,204 reviews
$24.99
Top complaint
The lid leaks
Coolwell Sport
★★★★★ 4.3
6,775 reviews
$19.99
Top complaint
It sweats
You, 8thTidepool
★★★★★ 4.4
912 reviews
$26.00
Top complaint
The lid leaks
Leaking lids are the top complaint for two of the top four, and for you. Nobody on this page has fixed them yet: that’s your opening.
Things you can ask
The top listings side by side
Compare the top 8 Amazon listings for insulated water bottle 32 oz.
Price, stars, reviews and top complaint for each.
Try itWhere yours is behind
How does my listing compare with the top sellers for insulated water bottle?
Each gap, and what to do about it.
Try itWhat buyers keep complaining about
What do one-star reviews of the top 5 water bottles complain about most?
Complaints ranked across the top sellers.
Try itWho's climbing
Which listings for insulated water bottle moved up this month, and why?
Who's rising, and the price or reviews behind it.
Try itIs it selling
Is this listing actually selling? How fast is it getting new reviews?
New reviews a month, next to its rivals.
Try itBefore you pick a product
Is standing desk mats worth selling on Amazon? How crowded is it?
Who leads, what they charge, and the opening.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “How does my bottle compare with the top sellers?”
You’re behind on reviews, not on price.
A typical rival gets 330 new reviews a month. Tidepool gets 70. Price, star rating and photos are close, so asking buyers for reviews matters most.
Who it’s for
Insulated bottle 32 oz · Top 8ComplaintsUnsolved complaintLid leaks, 910 one-star mentionsSellers choosing their next product
Before you order stock, see what the top sellers charge and the complaint their buyers keep making.
Insulated bottle 32 oz · Top 8Month on monthRidgeline Pro is climbingRank 6 to 3 after a price cutBrands protecting a best seller
Spot the listing climbing toward yours, and why: a price cut, or a rush of new reviews.
Insulated bottle 32 oz · Top 8Top 8Client ranks 8th of 8Fewest new reviews of the eightAgencies pitching an Amazon client
Walk into the pitch with the client's listing ranked against everyone on its page.
Frequently asked questions
How do I do Amazon competitor analysis?
Search the words your buyers use, take the top listings, and compare their price, stars, number of reviews, how fast they get new ones, and what their reviews complain about. A complaint nobody has fixed is often your best chance.
How do I find my competitors on Amazon?
Your real competitors are the listings that show up for the searches you want, not only the brands you know. Start from the search results, ads included, and add any rivals you already watch.
Does it show competitors' sales?
No. Amazon doesn't publish sales, so any number would be a guess. The sheet sticks to what is public, like reviews, stars and price, and how fast new reviews arrive.
How many listings can I compare?
Up to the top 20 for a search, or any list of rival links you paste. Most people start with the top eight.
Does it work on Amazon outside the US?
Yes. Run the search on the Amazon site you sell on, like Amazon UK or Germany, and the sheet uses that site's prices and reviews.
One prompt in.
Real work out.
Name a search. See the top Amazon listings side by side, and where yours falls behind.
EverAsk on your phone and your Mac
EverAsk for iPhone
Paste the listing on the train, read the verdict, and share it from your phone. Every review check you run here is on your phone.
Download on the App Store
EverAsk for Mac
Review analysis on your desktop, with the listings and exports you already have to hand.
Download for macOS