Amazon listing optimization
Paste your Amazon link. Get a new title and bullets, built from what shoppers search for.
What is Amazon listing optimization?
Rewriting your product’s title and bullet points so shoppers find it, and buy it.
On Amazon, the words on your listing decide which searches you show up for. Leave a word out of the title, and you can miss a search thousands of people make every month.
The same words decide whether a shopper buys. Bullet points that answer their worries before they ask sell better than a list of specs.
How it works
Paste your listing
Your Amazon link, or your draft if it is not live yet. Say anything the copy must keep, like a warranty or a safety claim.
It reads the shelf
EverAsk looks at what shoppers type into Amazon and at the top listings for your product, with their one-star reviews.
Get the rewrite
A new title and bullet points, each change next to your old copy with the reason for it.
What shoppers type into Amazon
Searches a month
- insulated water bottle 32 oz135,000
- leak proof water bottleNot in your title yet74,000
- water bottle for car cup holderNot in your title yet12,100
What rival buyers complain about
One-star reviews
- The lid leaks910
- The coating chips412
- Too wide for a cup holder233
Your new title uses the words people search for. Your bullets answer the complaints rivals leave open.
Things you can ask
Rewrite the whole listing
Rewrite my Amazon listing so more people find it and buy it: amazon.com/dp/...
A new title and bullets, each change explained.
Try itWords your title is missing
Which words do shoppers search for that my title for insulated water bottle leaves out?
The missing words, with how often each is searched.
Try itAnswer what buyers worry about
What do buyers of rival water bottles complain about, and how should my bullets answer it?
The complaints, and a bullet for each.
Try itA first listing for a launch
Write a first Amazon listing for our new 12 inch cast iron skillet.
A title, five bullets and a description.
Try itTwo titles to try
Give me two titles for my listing to try against each other.
Two versions, and why each might win.
Try itClaims you can't back up
Which claims in my listing for this harness need proof before I publish?
Each claim to check, or take out.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “Rewrite my bottle’s listing so more people find it and buy it.”
Title before · 112 characters
Tidepool Stainless Steel Bottle 32oz, Double Wall, BPA Free, Keeps Cold 24 Hours, Great for Gym and Travel, Blue
Title after · 179 of 200 characters
Tidepool Insulated Water Bottle 32 oz, Leak Proof Lid with Lock, Stainless Steel, Keeps Drinks Cold 24 Hours, Hot 12, BPA Free, Fits Car Cup Holders, Lifetime Warranty, Ocean Blue
★★★★★ 4.3 · 1,204 ratings
About this item
Leak proof, locked. A threaded lid with a silicone seal and a slide lock, so it can ride on its side in a bag.
Answers: the lid leaks
Powder coat that holds. A textured finish that resists chips and scratches.
Answers: the coating chips
Fits a cup holder. A slim 3.1 inch base, unusual for a 32 oz bottle.
Answers: too wide for a cup holder
Who it’s for
Missing terms added6 searches the title skippedSellers stuck on page two
See the words the page-one listings use that yours leaves out, and get copy that uses them without reading like a list of keywords.
Launch copy readyTwo titles to try against each otherBrands launching a new product
Write the first listing from what shoppers search for and what they dislike about the products already there, not from the spec sheet.
Ready for the clientEvery change with its reasonAgencies with many products
Rewrite a client's listings and hand them over with the reason for every change, ready for the client to approve.
Frequently asked questions
What is Amazon listing optimization?
It is rewriting a product's title, bullet points and description so the listing shows up for the searches shoppers make, and answers their questions well enough that they buy.
How do you optimize an Amazon listing?
Find the words shoppers search for and put the most important ones in the title. Use the bullet points to answer the questions and complaints that come up in your category. Stay within Amazon's length limits, don't make claims you can't prove, then change one thing at a time and watch the results.
Where does the information come from?
Listings and reviews come from Amazon, and how often people search each word comes from live search data. The rewrite says which listings and how many reviews it read.
Will the rewrite copy my competitors?
No. It uses rivals to see which words and selling points matter, then writes about your product. It never reuses their sentences.
Will my listing rank higher?
No tool can promise that. Ranking also depends on price, sales, reviews and ads. The rewrite fixes what words can fix: searches you were missing and questions you were not answering.
Will it make claims I can't back up?
No. It never invents awards, certifications or test results. Anything that needs proof is marked for you to check before the copy goes live.
One prompt in.
Real work out.
Paste your Amazon link. Get a new title and bullets, built from what shoppers search for.
EverAsk on your phone and your Mac
EverAsk for iPhone
Paste the listing on the train, read the verdict, and share it from your phone. Every review check you run here is on your phone.
Download on the App Store
EverAsk for Mac
Review analysis on your desktop, with the listings and exports you already have to hand.
Download for macOS