Competitor keyword research

See the Google searches that bring a rival visitors, and which ones you could win.

Traffic by topic, top 10

17.8k

visits a month

Templates45%
How-to guides33%
Generator19%
Comparisons4%

billwise.io · Searches they rank for, USKeywords

Keyword

Searches/mo

How hard (0-100)

Rank

Page

Visits

invoice template

74,000

/invoice-template

7,400

free invoice generator

22,000

/invoice-generator

3,300

how to write an invoice

9,900

/blog/write-invoice

2,670

proforma invoice

8,100

/blog/proforma

1,220

late payment email

3,600

/blog/late-payment

970

billwise.io · Searches they rank for, US· Google SheetsPlanning the workbook

FileEditViewInsertFormatDataToolsMLY

A1fx

invoice template

74,000

/invoice-template

7,400

free invoice generator

22,000

/invoice-generator

3,300

how to write an invoice

9,900

/blog/write-invoice

2,670

proforma invoice

8,100

/blog/proforma

1,220

late payment email

3,600

/blog/late-payment

970

receipt template

12,000

/receipt-template

600

net 30 meaning

5,400

/blog/net-30

540

invoicing software

6,600

460

invoice number format

2,900

/blog/invoice-numbers

440

quickbooks alternative

4,400

/vs/quickbooks

180

Traffic by topic, top 10

17.8k

visits a month

Templates45%
How-to guides33%
Generator19%
Comparisons4%

New workbook

Plan · 4 tabs

1Keywords: volume, KD, position
2The URL ranking for each
3Traffic estimated per keyword
4Top pages, topics and movers

+KeywordsTop pagesTopicsMovers

What is competitor keyword research?

Finding the Google searches that already send visitors to a rival’s website.

Each of those searches is a keyword. When a site shows up in Google’s results for a search, people say it ranks for it. When someone clicks it, the site gets a visit.

Put all of a rival’s keywords in one list and you can see what people want, and which of those searches you could show up for too.

How it works

Every search billwise.io shows up for, in the US

invoice template

ledgerly.comFree invoice template: download and fill in
sumora.comInvoice templates for small businesses
billwise.ioFree invoice template you can send in a minute3rd on Google

People search this: 74,000 a month
Visits it sends billwise.io: 7,400 a month

EverAsk

Done. 3,668 searches, grouped into 6 topics, with the ones you could win marked.

billwise.io searches.xlsxSpreadsheet

Name the rival
Type their website and the country you sell in. You can also check one part of it, like their blog.
EverAsk finds their searches
Every Google search their site shows up for, with how many people make it.
Get the sheet back
Grouped into topics, with the ones you could win marked.

Things you can ask

Click a card to try it. Change the words in blue to your own.

What you get

You ask: “Which of billwise.io's topics could I win?”

billwise.io · Searches they rank for, US

Topic

Keywords

Searches/mo

How hard (0-100)

Their visits

Could you win?

Invoice templates

412

186,000

17,900

Hard

Invoicing how-tos

1,236

98,400

9,800

Yes

Small business tax

891

64,300

1,400

Maybe

Receipts and quotes

377

52,700

4,300

Maybe

Payment terms

538

41,200

4,600

Yes, start here

Software comparisons

214

38,900

1,900

Hard

All topics

3,668

481,500

39,900

billwise.io · Searches they rank for, US

Topic

Searches/mo

Could you win?

Invoice templates

186,000

Hard

Invoicing how-tos

98,400

Yes

Small business tax

64,300

Maybe

Receipts and quotes

52,700

Maybe

Payment terms

41,200

Yes, start here

Software comparisons

38,900

Hard

All topics

481,500

Start with payment terms. 41,200 searches a month, and the easiest topic here: 18 out of 100 on how hard it is to rank.

Who it’s for

billwise.io · Searches they rank for, USMovers
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1
Keyword
Searches/mo
Was
Now
Change
Page
2
ai invoice generator
3,600
48
4
44
/ai-invoice
3
contractor invoice template
2,400
22
5
17
/templates/contractor
4
invoice template word
9,900
14
6
8
/invoice-template/word
5
estimate vs invoice
1,600
9
3
6
/blog/estimate-vs-invoice
6
quickbooks alternative
4,400
3
6
-3
/vs/quickbooks
They just published this
A contractor invoice template, up from 22nd to 5th
Content teams planning what to write
See what a rival published lately and which searches it just started winning, before you plan your own.
billwise.io · Searches they rank for, USTop pages
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1
Page
Keywords
Visits
Share
Top search
2
/invoice-template
1,840
14,900
31%
invoice template
3
/invoice-generator
960
7,200
15%
free invoice generator
4
/blog/write-invoice
712
4,100
9%
how to write an invoice
5
/receipt-template
655
3,300
7%
receipt template
6
/blog/proforma
418
2,400
5%
proforma invoice
Pitch ready
Two pages bring 46% of their visits
Agencies pitching a client
Show a prospect which of their rival's pages get the most visits from Google, in a sheet that took minutes.
billwise.io · Searches they rank for, USKeywords
A
B
C
D
E
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G
H
I
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1
Keyword
Searches/mo
How hard (0-100)
Rank
Page
Visits
2
invoice template
74,000
62
3
/invoice-template
7,400
3
free invoice generator
22,000
48
2
/invoice-generator
3,300
4
how to write an invoice
9,900
31
1
/blog/write-invoice
2,670
5
proforma invoice
8,100
27
2
/blog/proforma
1,220
6
late payment email
3,600
12
1
/blog/late-payment
970
7
receipt template
12,000
44
5
/receipt-template
600
Traffic by topic, top 10
17.8k
visits a month
Templates45%
How-to guides33%
Generator19%
Comparisons4%
Where to start
Their how-to guides bring 9,800 visits and are not hard to win
Founders entering a market
Before you write a word, see which searches the big names show up for, and which are easy enough to start with.

Frequently asked questions

How do I find out which keywords a competitor ranks for?

Type their website and your country. EverAsk looks up every Google search their site shows up for, using Ahrefs and DataForSEO, and gives it back as a sheet: the search, how many people make it each month, where they rank and the page that ranks.

Can I see a competitor's website traffic?

Not their real numbers: only the site's owner sees those. Visits are estimated from where they rank and how many people search, which is how Ahrefs and similar tools work, and the sheet says it is an estimate.

What is the difference between a business competitor and a search competitor?

A business competitor sells what you sell. A search competitor is any site that shows up for the searches you want, which can be a blog, a magazine or a free tool. It is worth checking both.

Which competitor keywords should I go after first?

Searches that plenty of people make, that are not too hard to rank for, and that fit what you sell. The sheet marks these and leaves out searches for the rival's own name.

Can I research only part of a site?

Yes. Give a part of the site, like /blog or a single page, and you only see the searches that part shows up for.

How is this different from a keyword gap analysis?

This shows everything one rival shows up for. A keyword gap analysis compares their list with yours and keeps only the searches you are missing.

One prompt in.
Real work out.

See the Google searches that bring a rival visitors, and which ones you could win.

Research a competitor See pricing

EverAsk on your phone and your Mac

EverAsk for iPhone

Ask for the keyword list on the train, check the top rows, and open the sheet from your phone. Every report you run here is on your phone.

Download on the App Store

EverAsk for Mac

SEO research on your desktop, with the site lists and exports you already have to hand.

Download for macOS

Competitor keyword research

What is competitor keyword research?

How it works

Name the rival

EverAsk finds their searches

Get the sheet back

Things you can ask

What you get

Who it’s for

Content teams planning what to write

Agencies pitching a client

Founders entering a market

Frequently asked questions

One prompt in.Real work out.

EverAsk on your phone and your Mac

EverAsk for iPhone

EverAsk for Mac

One prompt in.
Real work out.