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Local SEO audit

See where you rank on Google Maps across town, and what to fix first.

Brightline Plumbing · Local audit, DenverMap pack

What is the map pack?

Search “plumber near me” and Google shows three businesses on a map, above everything else. That’s the map pack.

Most calls go to those three. A local SEO audit shows whether you are one of them, and what to fix if you are not.

  • It changes often. New reviews and new rivals move the three around.

  • Reviews count. Rating and review count help decide who gets in.

  • Place matters. The three change across town, so the audit checks every neighbourhood.

plumber near me
  1. 1Mile High Plumbing4.7 · 1,284 reviews
  2. 2Front Range Rooter4.6 · 642 reviews
  3. 3Brightline Plumbing4.8 · 214 reviewsYou
Everyone else is below, under “More places”

How it works

  1. Tell us your business

    Your name, your city and what customers search for.

  2. We check Google Maps

    From every neighbourhood you serve, the way a customer nearby would.

  3. Get a sheet and a fix list

    Where you rank, who beats you, and what to do first.

See where you show up

The same search from nine neighbourhoods. Blue means you are in the top 3 there.

Brightline Plumbing · Denver
In the top 3 Not in the top 3
Across town

5 of 9

neighbourhoods where Brightline is in the top 3

Central Park

6 miles from the shop

Rank
#12 · not in the top 3
Number 1 there
Front Range Rooter

Things you can ask

Click a card to try it. Change the words in blue to your own.

What you get

You ask

“What should Brightline fix first to get into the top 3 in Denver?”

You get a to-do list, most important first. Each fix says why, using your own numbers.

Brightline Plumbing · Local audit, Denver
A
B
C
D
E
F
G
H
I
J
K
1
Fix
Why
Impact
2
Ask last month's 40 customers for a review
1,070 reviews behind the number 1
High
3
Reply to every review, newest first
You reply to 22%, the number 1 to 88%
High
4
Fix the old phone number on Yelp and Facebook
3 listings don't match Google
High
5
Add a water heater repair page
Rank 4 for 1,300 searches a month
Medium
6
Add photos and hours to the Boulder listing
Top 3 for 1 of 8 searches
Medium
7
8

Who it’s for

  • Brightline Plumbing · Local audit, DenverReviews
    Why the calls went
    Rivals get 10 times the new reviews, and reply to them

    Local businesses losing calls

    A plumber, dentist or salon that used to get calls from Google Maps and now does not. See who took your spot, and what they have that you don't.

  • Brightline Plumbing · Local audit, DenverListings
    Ready for the first meeting
    3 listings show the wrong name, address or phone

    Agencies with a new client

    Run the audit before the first meeting, and walk in with fixes they can start on, like the wrong phone number on three of their listings.

  • Brightline Plumbing · Local audit, DenverBranches
    Boulder is the weak branch
    In the top 3 for 1 of 8 searches

    Businesses with several branches

    Check every branch with the same searches, side by side, and find the one whose listing is holding the rest back.

Frequently asked questions

What does a local SEO audit check?

Where you rank in the top 3 on Google Maps for the searches that matter, how your reviews compare with the businesses above you, and whether your name, address and phone match across listings. It ends with a list of fixes, most important first.

Where does the ranking data come from?

EverAsk checks Google Maps live, through DataForSEO, at the moment you run the audit. The sheet shows the date of each check.

Can I check rankings in a different city?

Yes. Name the city, ZIP code or neighbourhood and each search runs from there, so you see what a customer there sees. Agencies use this to check a client's area from anywhere.

How often should I run a local SEO audit?

Once a month suits most businesses. Rankings move as new reviews and new competitors arrive, so a monthly check shows whether your fixes are working.

What is the difference between the map pack and Google Maps?

The map pack is the three businesses Google shows at the top of a normal search. Google Maps shows a longer list for the same search, and the order can differ. The audit checks the top 3 first, since most calls come from there. You can ask for the full Maps list too.

Does it work for businesses with several locations?

Yes. List your branches and it runs the same searches around each one, side by side, so the weakest branch stands out.

One prompt in.
Real work out.

See where you rank on Google Maps across town, and what to fix first.

Audit my local rankingsSee pricing

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