Instagram engagement calculator
Name a handle. Get its real engagement rate, post by post, in a sheet.
What is an Instagram engagement rate?
The share of an account’s followers who like or comment on a post.
Followers can be bought, and plenty of them never look at a post. The engagement rate shows how many people actually care.
It’s the number brands check before paying a creator, and the one to watch for your own account.
How it works
Name the account
Any public Instagram handle, or a list of them. Say how many recent posts to read: 12 is a fair sample, 30 smooths out one lucky reel.
It reads the posts
EverAsk gets the follower count, and the likes and comments on each post, then works out each post's rate: likes plus comments, divided by followers.
Get the sheet
Every post on its own row, the average, and any post that looks bought, left out of the average with the reason.
@fernhollow.studio, a ceramics account with 48,200 followers
Reel · 2 Oct
Likes3,412
Comments+ 186
Out of followers÷ 48,200
Reel · 20 Sep
Likes9,870
Comments14
Lots of likes, almost no comments. That’s what bought likes look like.
The account’s real rate, from its other 7 posts
4.73%6.70% if the bought likes counted
Things you can ask
One account's real rate
What's the real engagement rate for @fernhollow.studio over its last 30 posts?
The rate, post by post, with odd posts left out.
Try itCheck a creator before you pay
Is @marlowmakes's audience real? Check their engagement and follower growth.
A plain answer, with the numbers behind it.
Try itYou against accounts your size
How does @fernhollow.studio's engagement compare with other ceramics accounts its size?
Where you rank in your niche.
Try itWhich posts work best
Which kind of post gets @fernhollow.studio the most likes and comments: reels, photos or carousels?
Engagement by format.
Try itA monthly report
Each month, send me @fernhollow.studio's engagement rate and how it's changed.
The same number, worked the same way, every month.
Try itA list of accounts at once
Engagement rate for each of these accounts: Paste your list
One row per account, ready to sort.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “What’s the real engagement rate for @fernhollow.studio, post by post?”
Reels do best, at about 7%. Single photos get about 2%.
Across its last 7 real posts the account averages 4.73%. Its three reels sit between 6.4% and 7.5%.
Who it’s for
@fernhollow.studio · EngagementAuditTwo creators flagged41,800 new followers, engagement flatBrands checking creators
See if a creator's followers are real before you pay for a post. Big jumps in followers with flat likes give bought ones away.
@fernhollow.studio · EngagementMonthlyOctober report readyRate above 4% for six monthsSocial media managers reporting
Your account's engagement rate each month, worked the same way, so the trend means something.
@fernhollow.studio · EngagementPeersAhead of the nicheBeats 4 of 5 ceramics peersCreators pitching sponsors
Show how your engagement compares with accounts your size in your niche, with the numbers a sponsor can check.
Frequently asked questions
How is Instagram engagement rate calculated?
The usual way: likes plus comments on a post, divided by the account's followers, times 100. Average it over the last 12 to 30 posts for a steady number. Some tools divide by how many people saw the post instead, which only the account's owner can see.
What is a good engagement rate on Instagram?
It depends on size and niche. Smaller accounts usually get higher rates than big ones, and 1% to 5% is common for most brands. Compare with accounts your size in your niche, not one rule for everyone.
Can I check someone else's engagement rate?
Yes, for any public account. Likes, comments and followers are public, so the rate can be worked out without logging in. Private accounts can't be checked.
How do you spot fake followers or bought likes?
Look for a big jump in followers with no rise in likes, a rate far below accounts the same size, or posts with thousands of likes and almost no comments. EverAsk looks for each of these and shows the numbers behind it.
What if an account hides its like counts?
Hidden likes can't be read, so those posts are marked and the rate is worked out from comments only, and labelled that way. You get a lower number, not a made-up one.
Is the engagement rate calculator free?
You can check an account on the free plan.
One prompt in.
Real work out.
Name a handle. Get its real engagement rate, post by post, in a sheet.
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