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Social media competitor analysis

Name your rivals. See how you compare on Instagram, TikTok, LinkedIn and X.

Kindred Skin · Against rivalsBenchmark

What is a social media competitor analysis?

Comparing how your social accounts do against your rivals’, with one formula on every network.

Follower counts don’t say much: a brand can be big and ignored. What matters is how many people like and comment, for the size of each account.

Here you name your rivals and get them side by side on Instagram, TikTok, LinkedIn or X, with the posts that worked best for each.

How it works

  1. Name the brands

    Yours and up to ten rivals, by name or handle. Pick the networks: Instagram, TikTok, LinkedIn, X, or all four.

  2. It reads their profiles

    EverAsk gets each brand's followers, how often it posts, and the likes and comments on recent posts, on every network.

  3. Compare them

    A sheet with each brand side by side, growth since the start, and the posts that did best for each.

Engagement rate, Kindred Skin against three rivals

Instagram TikTok

  • Kindred (you)136K followers
    7.6%
  • Dewline510K followers
    5.7%
  • Mossa168K followers
    2.7%
  • Pellar155K followers
    9.2%
0%2%4%6%8%10%

Each dot is likes and comments a post, as a share of followers. Dewline is the biggest brand, but the least engaging on Instagram.

Things you can ask

Click a card to try it. Change the words in blue to your own.

What you get

You ask: “Which of my rivals’ posts did best this quarter, and why?”

The unpolished ones: an expert reacting, a quiet restock, a founder packing orders.

Pellar’s silent shelf restock drew likes and comments equal to a third of its TikTok followers. Dewline’s polished ingredient carousel did least.

Kindred Skin · Against rivalsPosts that won

Who it’s for

  • Kindred Skin · Against rivalsGrowth
    Pellar's TikTok grew 35%
    Since July, posting 7 times a week

    Marketers planning the quarter

    See which rival is growing fastest, on which network, before you set your own plan.

  • Kindred Skin · Against rivalsBenchmark
    Who posts most
    Pellar, 7 TikToks a week

    Agencies pitching a client

    Show a prospect how often their rivals post and how it pays off, so the first meeting is about their market.

  • Kindred Skin · Against rivalsLinkedIn and X
    LinkedIn beats X
    All three brands, 1.8 to 3.6 times higher

    Software companies on LinkedIn and X

    Where business buyers read. Compare against rivals there, on the same formula.

Frequently asked questions

How do you do a social media competitor analysis?

List your rivals, collect followers, how often they post and the likes and comments on recent posts, and put every network on one formula so they compare fairly. Then look at growth and the posts that did best. The sheet does each of those steps.

Which numbers matter most?

Engagement rate (likes and comments a post, over followers), follower growth and how often a brand posts. Follower count alone matters least, since it says nothing about attention.

Can I see my competitors' reach or ad spend?

No. How many people saw a post, and ad spend, are private to each account. This uses public numbers only: followers, posts, likes, comments, shares and views where a network shows them.

Which social networks are covered?

Instagram, TikTok, LinkedIn and X. Pick any of them, and a brand without a profile on a network is simply left out of that row.

How often should I compare with competitors?

Monthly is enough for most brands, and quarterly for planning. Save the request and run the same comparison again to see what changed.

One prompt in.
Real work out.

Name your rivals. See how you compare on Instagram, TikTok, LinkedIn and X.

Benchmark my rivalsSee pricing

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