TikTok hashtag analytics
Type a hashtag. See its views, top videos and trend, and the tags rising next to it.
What is TikTok hashtag analytics?
Seeing how big a hashtag is, whether it’s growing, and which tags are used with it.
TikTok shows one total for a tag. It doesn’t show whether views are rising, what a new video under it can expect, or whether a few big creators take most of them.
Here you type a tag and get the videos under it in a sheet, with the tags around it, the top creators and the trend week by week.
How it works
Type the hashtag
One tag, or a few to compare. Add a date range or a country if you only want part of the picture.
It reads the public videos
EverAsk collects the public videos under the tag, with their views, likes, comments and shares, and the other tags used with them.
Get the analytics
A sheet with the tags around it, the top videos and creators, views week by week, and which tags are worth joining.
Tags next to #desksetup: which are worth joining?
#battlestation gets plenty of views, but ten creators take 63% of them. #cablemanagement is smaller, and a new video there still gets about 7,200 views.
Things you can ask
How a tag is doing
How is #desksetup doing on TikTok, and which related tags are growing?
Views, videos and the tags around it.
Try itTags worth joining
Which tags near #desksetup are watched widely but not owned by a few creators?
A shortlist, with a yes or no for each.
Try itIts best videos
What are the top 10 videos under #cablemanagement this month, and what do they have in common?
Each video's views, likes and shares.
Try itWho carries the tag
Which creators get the most views under #desksetup, and how big is each one's share?
Creators to brief, ranked by views.
Try itTwo tags side by side
Compare #wfhsetup and #minimalsetup: views, new videos and views a video.
One sheet with both tags.
Try itTrack a challenge
Every Monday, track #ourchallenge: new videos, views and the top creators that week.
A new row each week.
Try it
Click a card to try it. Change the words in blue to your own.
What you get
You ask: “Which tags next to #desksetup are growing?”
#cablemanagement and #minimalsetup. Both are smaller, and both are growing fast.
#cablemanagement is up 14.8% on last week, and a video there gets about 10,100 views, close to twice a #desksetup video. #wfhsetup and #setuptour are slipping.
Who it’s for
#desksetup · TikTokCreatorsWho to brief@loftlines gets 13% of the tag's viewsBrands choosing campaign tags
Pick tags that plenty of people watch, where a few big creators don't take most of the views.
#desksetup · TikTokTop videosWhat gets sharedCable fixes: 51,400 shares on one videoCreators planning posts
See which nearby tags are growing this week and how many views a video under each one gets.
#desksetup · TikTokTrendThe challenge is workingWeekly views doubled in eight weeksAgencies tracking a challenge
Follow a brand's hashtag week by week after launch: new videos, views and the creators behind it, ready for the client report.
Frequently asked questions
How do I see how many views a TikTok hashtag has?
TikTok shows a total on the hashtag page. To compare tags or see the trend you need the videos under it. This puts them in a sheet: views, number of videos and views a video.
How is engagement rate worked out for TikTok videos?
By views rather than followers: likes plus comments plus shares, divided by views, times 100. That way a video that travels well beyond the creator's followers is measured fairly.
Which hashtags should I use on TikTok?
Ones that are watched widely, still get new videos every week, and where views are spread across many creators. The shortlist marks each tag yes, maybe or no.
Can I track a branded hashtag challenge?
Yes. Run it every week and the trend sheet adds a row each time: new videos, views and views a video, with the top creators that week.
Does it need access to my TikTok account?
No. It reads public videos and public counts only, so there is nothing to connect.
One prompt in.
Real work out.
Type a hashtag. See its views, top videos and trend, and the tags rising next to it.
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